Markets for Quality beyond the World Food Programme

Based on data from buyers in 17 countries, this paper confirms that in the majority of P4P pilot countries, in addition to the local procurement of WFP, there are private and public markets for the quality crops produced by smallholder farmers. More research is recommended to fully understand buyers' quality and premium requirements and therefore the level of demand in each country. Additionally, the paper recommends further efforts to improve the enforcement of national quality standards, and that private sector actors continue strengthening connections with smallholders formed under P4P.