Fortifying food, alongside the promotion of a diverse, healthy, and balanced diet, helps reduce the prevalence of micronutrient deficiencies. With daily rice consumption the norm across South and Southeast Asia, fortifying rice is an obvious path toward improved nutritional outcomes for the large percentage of undernourished in the region.
The World Food Programme (WFP) has been promoting rice fortification for more than 10 years in its work with governments, the private sector, and technical partners throughout South and Southeast Asia. WFP provides financial and technical support for initiatives that include large-scale food fortification through commercial channels and social protection programmes, emergency relief, food assistance, and treatment of severe malnutrition in vulnerable populations.