WFP supported the development of a national social behaviour change strategy and action plan to address specific drivers and barriers to healthy eating with targeted policy and programmatic tools and campaigns
Bhutan is currently experiencing a transition in nutrition and food consumption patterns, especially among schoolchildren and adolescents. One in three adolescent girls are anaemic and one in ten schoolchildren are overweight, a problem that is rapidly increasing. Micronutrient deficiencies and overnutrition result from the same problem - poor quality diets, dominated by nutrient-poor rice and potatoes, and limited consumption of fresh fruits, vegetables, and nutrient-dense foods like meat, pulses, and dairy.
WFP Bhutan, March 2024, Using social behaviour change to promote healthy diets among children and adolescents
